zabird wrote:That whole freebie thing is rampant in Hollywood, but it's always struck me as totally crass ... those people don't need free shit ... they can afford to buy it themselves. Esp. Mac, now that they've played Coachella. Not sure how much a band gets for that, but it ought to be enough to keep lil' [s]Daisy Mae [/s] Dusty Mae in diapers for months.
It's free advertising and a writeoff for the companies to run a house at Coachella, have some celebs drop by and give some stuff away. Costs less to give swag out to Kristen Stewart at the Prada Party or Express Party than it is for them to put an ad on the tele. That's the real reason why they do it.
If Flea wears Levis, people buy Levis. If Paris Hilton wears Prada, people wear Prada.