http://www.guardian.co.uk/culture/2010/ ... ls-twin-up
'He points out that UK festival-goers already travel in droves to Benicassim in Spain and Exit in Serbia, and although getting Europeans to the UK may be a harder sell it is not impossible, he said.
"Leicester may not be able to match Bergen for scenery and fresh fish but I can promise a great curry and a decent, affordable pint of beer," he said.'